8 Tips to Running an Actually Successful Social Media Campaign

Social media for businesses is a tough nut to crack, so follow these tips to create a real community around your product. Source: 8 Tips to Running an Actually Successful Social Media Campaign | Inc.com Here’s the fluff: If you’re a small business owner and/or entrepreneur, you will likely need to effectively implement a social media strategy.… Continue reading 8 Tips to Running an Actually Successful Social Media Campaign

Learning Business From The Scariest Thing In Hollywood

What can your business learn from low budget production houses in Hollywood? Turns out, a lot! This week I listened to a very interesting NPR Planet Money podcast. The episode made a very interesting observation that likened a specific low budget production house to venture capitalists… with equally successful Returns On Investments! Why is that even remotely important… Continue reading Learning Business From The Scariest Thing In Hollywood

Finding Your Vibe, Corporal Jared Sterk, USMC

The Bronx Chronicle Featured Veteran: Jared Sterk In my regular column I have sought out veterans to share their stories and recognize the services they provide. This week’s featured Veteran is Corporal Jared Sterk of the United States Marine Corps (USMC). Jared was born and raised in Old Tappan, New Jersey. He currently works at… Continue reading Finding Your Vibe, Corporal Jared Sterk, USMC

Business To Business, Consider The Wholesale

Whether you own a small business, a home business, or sell your handmade crafts as part of your paid hobby, you should be considering wholesale pricing into your marketing strategy. I recently read an article by the biggest player in the handmade market (Etsy.com), which touches on the advantages of selling wholesale. 

Wholesale Pricing: A Simple Formula for Pricing Your Work

One of the questions I’m asked the most relates to pricing. What is the “best” strategy for pricing your products or services? As small business owners and entrepreneurs, the answer isn’t one-size fits all. The truth is that it depends. In fact, I’ve written a series of articles to help you better price your products. This… Continue reading Wholesale Pricing: A Simple Formula for Pricing Your Work