Failing in Originality is Greater Than Succeeding In Imitation

It is better to fail in originality than to succeed in imitation. – Herman Melville What does that quote mean to you? To me, it means that there is more satisfaction in being unique, thinking outside the box, and paving your own way, even if it means facing new challenges and occasionally ‘failing’. In fact, version… Continue reading Failing in Originality is Greater Than Succeeding In Imitation

Is Your Business Ready For The EMV Migration?

Whether you’re a seasoned business owner or an up and coming entrepreneur, a shift in liability has taken place as of October 1, 2015.  As you’re reading this article, fraudulent charges are being placed on numerous unsuspecting victims. Another alarming fact is that merchants and business owners (regardless of company size) may be held liable for… Continue reading Is Your Business Ready For The EMV Migration?

Merchants Face Changes in Wages and Payment Processing with Optimism

When it comes to their own ability to thrive, merchants who use the ShopKeep iPad-based point of sale system are an optimistic bunch. As of October 1, 2015, liability for fraudulent charges will shift  from the major credit card companies unto you and your business. What does that mean?  This means that merchants will have to… Continue reading Merchants Face Changes in Wages and Payment Processing with Optimism

How to Plan Your 2015 Content Calendar

Understanding that a plan merely a tool to help you stay focused and achieve previously defined goals, don’t be afraid to pivot, change your objectives or modify it to best suit your company’s needs. With that said, the ‘trick’ to a repeatable and successful marketing effort is to have a plan. By following the following tips, you’ll be able to… Continue reading How to Plan Your 2015 Content Calendar

6 Small Business Trends for Fall 2015

Where should small businesses focus their efforts to increase the biggest Return On Investment? Check out this article by Dave Kerpen, CEO of Likeable Local. Here you will read 6 small business trends for this Fall season that will make you rethink your marketing efforts. Source: 6 Small Business Trends for Fall 2015 | Inc.com