Marketing to Millennials? Make Mini Movies Your Method

When the generation of consumers born between 1980-2000 starts turning 17 in two years, they will start spending more than $200 billion a year, according to market projections. Source: Marketing to Millennials? Make Mini Movies Your Method

Decline of Back-to-School Spending Reflects New Consumer Habits

There’s a change happening, and back-to-school spending has declined 20% since 2014.  Nearly 40 percent of shoppers polled say they will reuse last year’s items instead of buying new, up from 26 percent five years ago. As a business owner catering a product or service to professionals, parents, students or all of the above… Has your… Continue reading Decline of Back-to-School Spending Reflects New Consumer Habits

A Scientific Guide to Posting Tweets, Facebook Posts, Emails and Blog Posts At the Best Time

I’ve collected research and stats on Twitter, Facebook, email and blogging to help you find the best time to communicate with others in each format. Source: A Scientific Guide to Posting Tweets, Facebook Posts, Emails and Blog Posts At the Best Time

Resources for your business

Books HD

Effective Leaders Utilize These Resources, Do You? A successful leader’s ability to utilize their resources effectively separates them from the rest. Motivating and inspiring peers and coworkers is only part of the equation. Knowing where to look for available resources is pivotal to continued success.

To Investors, Startups Without Business Plans Are Expensive Hobbies

Whether you’re a seasoned vet, or a rookie learning the ropes, having a plan (even if you decide to stray from it) will increase your chances of success and keep you focused towards the ultimate goal. As the provocative title suggests, investors look at startups without business plans as expensive hobbies. Thats not to say… Continue reading To Investors, Startups Without Business Plans Are Expensive Hobbies