Pricing basics Lets get down to business. The goal of most businesses is to make a profit. Non-profits and service organizations are no different. They raise funds, increase revenue, reduce costs, all in an effort to get maximize profits and fund the dream. Sadly, failing to position a product or service appropriately is one big… Continue reading How Do You Price Your Products? Here’s a simple How-To series
Category: Marketing
Turning Your Hobby Into a Full Time Job, in 8 simple steps
Turning Your Hobby into a Full-Time Job, in 8 Simple Steps Congrats on making the decision to turn your passion into a career. Whether you want to kick up the level from hobby to part-time/full-time work, the first and most important step is to make the decision to commit to start. Many business ideas never… Continue reading Turning Your Hobby Into a Full Time Job, in 8 simple steps
What inspires your business? 8-tips to consider NOW
As I browsed one of my LinkedIn groups I came upon a discussion where a fellow group member asked us “What inspires you and your business.” I find this a very interesting question as it gets the entrepreneurs, business managers, or anyone really, to contemplate on what is their goal, dreams and aspirations. What motivates, inspires,… Continue reading What inspires your business? 8-tips to consider NOW
Creating Sustainable and Interesting Content Your Audience Will Appreciate
Creating Sustainable and Interesting Content Your Audience Will Appreciate Businesses, groups and individuals like myself all publish articles and/or blog posts with some intention behind it. We want to share our point of view, or some other relevant information to others. Our content and goal may vary greatly, but at the end of the day,… Continue reading Creating Sustainable and Interesting Content Your Audience Will Appreciate
A break from the Norm: Walmart’s brilliant response
So a few weeks ago I read a blogpost from industry giant, wally-world… I mean, Walmart, which I thought offered a very refreshing way to fire back at one of its critics. The critic in this case was New York Times columnist, Timothy Egan. Mr. Egan published an article full of ‘facts’ that shed America’s number… Continue reading A break from the Norm: Walmart’s brilliant response