Don’t Ask Me to Do Office Housework!

Some women are trying to push back against an unwritten set of responsibilities—everything from booking meeting rooms to buying and circulating birthday cards—which are interrupting the actual work they were hired to do. — Read on www.wsj.com/articles/dont-ask-me-to-do-office-housework-11570959002 Making a conscious effort to be observant of cultural biases can help us change the way we treat… Continue reading Don’t Ask Me to Do Office Housework!

Effective Email Marketing for Small Businesses

Many of us small businesses rely on social media to be social, share updates, promotions and interact with our audience. Here’s the problem though, organic reach can be hard to come by. Organic reach for the content brands publish in Facebook is destined to hit zero Source: Effective Email Marketing for Small Businesses Sure, the best… Continue reading Effective Email Marketing for Small Businesses

Scientifically Proven Ways to Lengthen Your Attention Span

We all seek to do more with less. That’s why you’re probably reading this article right now. We multitask, make ourselves available wayyyy past our ‘normal’ working hours, and probably take on a lot more than our fair share of work in order to exceed expectations and get more done in less amount of time. You’re in luck.… Continue reading Scientifically Proven Ways to Lengthen Your Attention Span

Must-Have Millennial Shopping Trends For Your Business

Do you own and/or manage a business? If so, you value your time and appreciate actionable tips and suggestions to make you more effective. Well, appealing to the millennial shopping trends can help you achieve continued success for years to come. Millennials have some serious purchasing power. According to Ad Age, 17- to 34-year-olds will spend $200 billion… Continue reading Must-Have Millennial Shopping Trends For Your Business

Are You Overlooking This Simple, Super-Effective Marketing Tactic?

Square Loyalty Program

Favoritism is a good thing. If you’re a believer of the Pareto Principle, you too understand that 80% of your business may be derived from 20% of your customers. This means that one in five customers making repeat purchases drive the success (or failure) of your business. Treat them well and keep them coming back for more!… Continue reading Are You Overlooking This Simple, Super-Effective Marketing Tactic?