Decline of Back-to-School Spending Reflects New Consumer Habits

There’s a change happening, and back-to-school spending has declined 20% since 2014.  Nearly 40 percent of shoppers polled say they will reuse last year’s items instead of buying new, up from 26 percent five years ago. As a business owner catering a product or service to professionals, parents, students or all of the above… Has your… Continue reading Decline of Back-to-School Spending Reflects New Consumer Habits

A Scientific Guide to Posting Tweets, Facebook Posts, Emails and Blog Posts At the Best Time

I’ve collected research and stats on Twitter, Facebook, email and blogging to help you find the best time to communicate with others in each format. Source: A Scientific Guide to Posting Tweets, Facebook Posts, Emails and Blog Posts At the Best Time

Alternatives to (paying for) Boosting your Posts On Facebook

Alternatives to (paying for) Boosting your Posts On Facebook Stop paying for post reach and increase your organic traffic by following these steps. Not long ago I read an excellent article discussing Social Media Marketing tips, written by Jeannette Paladino (http://writespeaksell.com/does-it-pay-to-boost-your-posts-on-facebook#). Jeannette provides us alternatives to paying for a ‘boosted’ post on Facebook. By incorporating these tips, you… Continue reading Alternatives to (paying for) Boosting your Posts On Facebook