Optimize Pinterest for Your Business
Do you own and operate an Online shop? Does your marketing plan include a blog? Whether you own an online eCommerce site, or have a shop on platforms such as Etsy and Amazon, optimizing your reach by adopting some of the tips listed below can help your business increase traffic to your site and convert those visits into sales.
This article will highlight some tips published on two Pinterest guides, How to Make Great Pins, and Best Practice Guide.
1. Pin Description Gives Context
“The best descriptions make Pins more inspirational and also provide extra information so people can figure out if something’s right for them. They should mention the most compelling aspects of the Pin and inspire people to do something. They also use correct capitalization and punctuation.”
2. Provide Valuable Content
Offer How-to’s, Guides and Tutorials that help your reader answer a question or problem. By offering valuable content you can establish yourself a knowledgeable entity within the reader’s network. For example, retailers can showcase the solution their product addresses.
My advice is to create this content on your own site and pin it to a specific board(s).
Related: Creating Sustainable and Interesting Content Your Audience Will Appreciate
3. Use High Quality Pictures
I’m not suggesting you invest in a photo studio, unless that is the exactly market you’re in, I suggest use the tools you have wisely. Many digital cameras, or even smartphone cameras are superb at digital photography. Start with taking some good pictures, add some text to describe the goal of the picture, and size it accordingly.
We recommend an image aspect ratio of 2:3 to 1:3.5 and a minimum width of 600px.
Pins get cut off in feeds if the ratio is greater than 1:3.5 so make sure the image isn’t too tall.
4. Remain Consistent
Pin on a consistent basis daily/weekly/monthly so that your followers get relevant and fresh content on their home feeds.
To download the Pinterest guides and read the detailed articles, follow this link or copy and paste it to your browser. https://business.pinterest.com/en/pinterest-guides
Incorporating these tips will help you reach a wider audience by optimizing your already great content with great Pins.
Do you have any additional tips to share? Have a question for me? Contact me by using the social media links below or email me at Angel.Rosario@SmartBizPractices.com
If you found value from this article I thank you in advance sharing with your friends and audience!